150: Turn Your Service Into a Money-Making Digital Product, with Christina Scalera

As a wedding pro, you are the expert in your field. You have a knack for creating the most beautiful floral arrangements. You can run through a timeline in your sleep. You have an eye for a moment that others can’t match. Your clients hire you for your expertise. But you’re just one you, and no matter how much you build your team, you can’t reach everyone in the world who craves your knowledge and guidance. So have you thought of digitizing your expertise so you can make income on demand? The Contract Shop's Christina Scalera has, and she's here to give us her tips for how to get it done.

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The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Earfluence.