201: The Secret Language of Brand Archetypes to Attract Your Ideal Clients, with Kaye Putnam

Let me ask you a couple tough questions - What is your innate brand advantage over your competition? Are you unique, or are you swimming in a sea of sameness? If you’re just starting your business, you might not really know what your brand is or where to even begin. If you’ve been at it for a while, you might be so head down in the day-to-day that you don’t pause often enough to reevaluate what your brand actually is, and how that brand is being used to attract (or potentially even repel) your ideal clients.

So how do we figure out our brands?

Today we're talking to psychology driven brand strategist Kaye Putnam to find our brand archetypes and how we use that to advance our businesses.

Take the quiz to discover your innate brand advantage

This episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.

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Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.