209: TikTok Ads - An Intimidating but Untapped Market for Wedding Pros, with Mark Chapman

TikTok is a platform I have not invested my time in outside creating my profile because it’s yet another app that I feel like I have to check, and to be honest, TikTok just feels like one more thing I have to do.

But I keep hearing about how great it is - from other educators that I love and respect, from wedding pros, and from my hair person… obviously - and not just for funny videos or going down weird rabbit holes. There are recipes, packing hacks, how to videos galore, and so much more - so they tell me.

But more importantly, because there are many people like me who are a little intimidated by TikTok, right now it’s an untapped market for ads.

So let's find out all about TikTok ads from Mark Chapman, President of the I Do Society.

This episode is brought to you by The Planner's Vault (TikTok @plannersvault maybe?), my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.

The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open.

Weddings for Real on Social Media:

Instagram: @weddingsforreal

Facebook: @weddingsforreal

twitter: @weddingsforreal

Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.