211: Live Interviews: Inside the (Buying) Mind of Engaged Couples
A couple weeks ago, we went to The Merrimon Wynne Winter Wedding Showcase. The Merrimon Wynne is a historic home in downtown Raleigh that’s been converted into a gorgeous wedding venue. Inside the house and in the carriage house outside, engaged couples were walking around looking for the right wedding vendors for their big day. And if they looked like they might be willing to answer some questions about their wedding vendor search, we asked them to come on the show. We asked them questions like:
Where are you finding your vendors?
What's a turnoff when looking for vendors?
How important is social media when researching a vendor?
Do you read reviews and how much do they matter
Does TikTok matter?
What’s been a surprise in the wedding planning process?
Do you need to see pricing on the website? (This one was super interesting)
And, anything you want wedding vendors to know?
So let's tune in to find out what couples really want!
Episodes referenced:
168. How to get on a wedding venue's preferred list, with Shannon Tarrant
126. Wedding Planners: Why do venues refer you (or not)
This episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.
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Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.