248. Messaging Matters: Exclusive Insights from Luxury Wedding PR Expert Natalie Denyse
Over the years, I've had countless conversations with wedding pros about the constant challenge of nailing down their business messaging and how they are perceived in their market. While the landscape of marketing as a whole has evolved, the core issues remain unchanged.
So, what's on every wedding pro's mind? I hear questions like:
Where should I invest my time or growing my business?
What should I showcase on my website to attract the ideal clients and repel the wrong ones?
How can I guide my team to embrace our brand messaging and differentiators?
Well today, we’re in some pretty good company, as public relations expert Natalie Denyse is on to share how she’s guiding her clients through these challenges.
In Good Company PR | Instagram
Resource Mentioned:
What is Your Wedding Pro Superpower?
(01:45) Introducing Natalie Denyse
(02:45) The recession fears and wedding gap are a gift?
(06:00) "Pretend every person has a sign around their neck that says, 'Make me feel important'"
(07:00) What questions should we be asking in discovery calls or client kickoffs?
(18:30) Why should you say "yes" to working with couples?
(22:10) What is your wedding pro superpower?
(27:30) How do you exhibit brand standards to your team?
(30:45) Can you articulate your company vision?
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Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.