302. The Marketing Makeover: Turn Inquiries into "Heck Yes" Clilents, with Becca Pountney
It's that time of year where marketing is top of mind for small business owners!
Except maybe you're frustrated because the marketing efforts you've been putting in aren't quite working, or maybe you're posting on socials hoping to stand out, but it feels like you're blending into that sea of sameness with wedding pros doing the exact same thing.
Or, let's be real, maybe you're stuck in the analysis paralysis stage, where you're so overwhelmed with what to do from a marketing standpoint that you aren't doing much at all.
Need some marketing help? You picked the right episode.
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Connect with Becca Pountney:
Instagram: https://www.instagram.com/beccapountney/
Done is better than perfect: Building a profitable wedding business, by Becca Pountney: https://www.amazon.com/Done-better-than-perfect-profitable/dp/1399995847
Wedding Pros Who are Ready to Grow Podcast: https://beccapountney.com/podcast/
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(00:00:00) Building emotional connections to market your wedding business
(00:04:30) Couples are overwhelmed with choice
(00:09:36) What can Coca Cola teach small businesses about marketing?
(00:12:08) How do our services go from "nice to have" to "must have"?
(00:25:23) Hot takes including, Should you have pricing on your website?
(00:28:50) Strategic Consistency in Marketing Messages
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Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.