270. Sell More With Storytelling, with Kelly Swanson
Motivational speaker and award-winning storyteller Kelly Swanson advises wedding professionals (and all business owners who want more sales), "Don't sell the service. Sell the story."
But how do we do that when we're not sure what story to tell.
Is it the story of me?
Is it the brand story?
Is it the couple's story?
The thing is, if we can merge those 3 stories together, we're creating a powerful connection where couples will be drawn to work with us.
Today, Kelly shares her expert storytelling tips, her 3-paragraph formula for telling a memorable and impactful story, and why she completely disagrees with the phrase, "Content is King."
This episode is a must-listen for professionals looking to humanize their brand, build trust, and connect with clients on a deeper level.
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Wedding and Event Planners Story Chat with Kelly Swanson - StoryStudio.Life
Story Impact Academy - https://motivationalspeakerkellyswanson.com/story-impact-academy/
Instagram - @Kelly_Swanson_Speaker
StoryImpactNetwork.com
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This episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.
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Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.