278. How to Quiet the ‘Shoulds’ and Build Your Business Your Way, with Steph Zakas
Back when I was starting my planning business in 2010, things were a lot different than today.
Community over competition wasn’t a thing. Instagram wasn’t a thing yet. TikTok obviously wasn’t around. Podcasts weren’t around. And you know what else hadn’t taken off yet? The coaching boom.
Back then, we didn’t have wedding pros telling us what they had done to grow their businesses, which was a challenge because we had to learn from failing.
But now, you have sooooo many voices to choose from, and so many different opinions on how to grow your business the right way. I’ve heard from you that it’s completely overwhelming.
So what can we do about it? And where should we be spending our time?
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Our guest is Steph Zakas, coach and photographer, and host of the Your Next Breakthrough Podcast.
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(00:00:00) Navigating Coaching Overload in Business
(00:06:06) Empowering Entrepreneurs Through Core Issue Coaching
(00:10:37) Entrepreneurial Impact of External Marketing Messages
(00:24:16) Client-Centered Sales Approach for Efficiency
(00:26:38) "Embracing Safety through Rest and Mindfulness"
(00:38:59) Personalized Morning Routines for Optimal Energy
(00:39:55) Personalized Daily Routines for Peak Productivity
(00:44:46) Maximizing High-Level Thinking Through Delegating
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This episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.
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Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.