3 Ways to Get More Referrals from Past Clients
Did you know that referrals are like golden tickets in the wedding industry? They're warm leads that often lead to higher booking rates and greater trust from potential clients. In fact, studies show that referrals convert at a whopping 30% higher rate than leads from other sources.
Imagine if you could unlock the full potential of referrals from your existing clients. Today's your lucky day, because I'm about to share three no-brainer strategies to help you get more referrals and make your wedding business shine even brighter.
Strategy 1: Celebrate Your Biz Anniversary with a Bang!
Your business anniversary is not just a date on the calendar; it's a fantastic opportunity to showcase your journey and incentivize past clients to spread the love. Encourage past clients to share photos, memories, or even heartfelt stories related to your services. This creates a buzz around your business and reminds everyone of the fantastic work you do. Plus, it's a win-win – your clients get to relive their special day, and you get those warm referrals.
Strategy 2: Build Your Email Network from the Wedding Party
Here's a game-changer move for planners: grab email addresses for your couple’s wedding party during the planning process and be sure to send them the wedding timeline and any important FAQs prior to the wedding weekend. Not only is this a prime example of high-touch service that reduces the random questions directed to your clients, but you’ll have created a connection with a whole potential group of future clients before you’ve even met them…. meaning they already know who you are and what your business is all about. By sending them a wedding timeline or helpful tips leading up to the big day, you're staying top of mind.
Not to mention—you'll be right there in their inboxes forever, positioning yourself as the go-to expert for future wedding or event planning needs. Remember, familiarity often leads to referrals!
Strategy 3: Showcase Past Clients' Wisdom
Steal this next marketing strategy I used within my own wedding planning business. Consider adding a blog series where you interview your favorite past couples about their engagement journey and wedding experiences. You can do this in person or with a simple questionnaire you email then. It keeps the connection with your past clients alive, makes them feel special, and allows them to share valuable stories and advice for the wedding planning process. This content is not just engaging; it's a trust-builder for current clients and future clients.
Another way you could use this? Incorporate the advice from past couples into your onboarding process (like in your welcome guide) for new clients! It can help them connect with you on a personal level and build trust sooner in the process.
These strategies are your ticket to maximizing referrals from your existing clients. So, go ahead, put them into action, and wait for the inquiries to roll in. Comment below or email me at hello@theplannersvault.com if you give any of these a try!
