Rachel Sheerin is a keynote speaker and trainer focused on helping hospitality professionals sell more and be happy! Featured in Inc. Magazine for her unorthodox, high energy style, Rachel has been an advocate for authentic sales and preventing burnout in our industry. Today she talks all about the Pareto Principle, also known as the 80-20 Rule, and how it applies to wedding vendors. If you're making the world better, then she's your sales whisperer. Rachel currently serves as International Director of Education for WIPA, is a long time NACE member and takes her margaritas on the rocks. 

Search Engine Optimization (SEO) is all about making sure your website is found instead of your competitors' websites, when people are searching on Google for your service or product. In today's episode, digital marketing veteran Jason Gillikin gives four basic tips (Keyword Research, Google Business, Title Tags, and Content) to improve your website's rankings in Google, plus a few bonus tips.

Nightmare Clients. If you've been in the wedding industry long enough, no matter what vendor category you're in, you've had them! So what do you do?  Erin McLean, owner of McLean Events in Raleigh North Carolina, comes on the show today to give her tips on avoiding the nightmare clients before booking, what she has done differently to avoid creating overbearing or nervous clients, the "Come to Jesus" talks with her clients who are not being realistic, and when it's time to fire a client. 

Candice Coppola - wedding planner at Jubilee Events, business mentor, podcaster at Power in Purpose, author of The White Dress in Color: Inspirations for the Modern Bride, Barbados resident (I'm not jealous, YOU'RE jealous!), and more - comes on the show today to talk all about the importance of making a business plan! Whether you're just thinking about starting a business, in your first couple of years, or you're an industry veteran, you need a business plan - and Candice tells you why!

Madeleine Kojakian, better known as Maddy K, is a wedding planner and serial entrepreneur.  She has had many successes (and many failures) in diversifying her business, and she comes on today to talk about if YOU should diversify your business, when the right time is, when is NOT the right time, hiring tips, and how she works less now than when she did years ago.  This episode is packed with great information about taking that next step in your business!

Sam Dockery is the former owner of Bliss by Sam, wedding planning company in both Raleigh and Chicago, until she abruptly left the industry altogether in October 2018.  Why did she do it?  Sam has her reasons, both personal and professional, and she talks all about it on this week's episode!

Veronica Armstrong, head of marketing at Mayflower Venues, is all about that startup life. She was the 4th employee and General Manager of the Wedding Market at Lovepop and helped grow that company to what it is today. She loves taking a small marketing budget and turning it into something amazing. As wedding vendors, we have small budgets as well. So what strategies should we be using to maximize our time and budget? What tools are available to help? Veronica gives her tips on today's show!

At the Carolina Inn (Chapel Hill NC) Event Showcase on January 27th, Megan and Jason Gillikin walked around and interviewed 15 couples to get their take on what it's been like to find their vendors, where they're looking, what role social media played (Instagram!), and what they would tell wedding vendors to do differently.  Wedding vendors, this is some easy market research for you!