As much as we all love the events industry, one major challenge is that we’re service based. We need to physically be doing something to make money. Planning the wedding, DJ’ing the bat mitzvah, taking the headshots. And when every event is over, we need to keep moving on to the next one. In the service industry, there’s no real way to make money while you sleep. Or is there?

TikTok is a platform I have not invested my time in outside creating my profile because it’s yet another app that I feel like I have to check, and to be honest, TikTok just feels like one more thing I have to do.

But I keep hearing about how great it is - from other educators that I love and respect, from wedding pros, and from my hair person… obviously - and not just for funny videos or going down weird rabbit holes. There are recipes, packing hacks, how to videos galore, and so much more - so they tell me.

But more importantly, because there are many people like me who are a little intimidated by TikTok, right now it’s an untapped market for ads.

So let's find out all about TikTok ads from Mark Chapman, President of the I Do Society.

The Unraveling series, where amazing and inspiring entrepreneurs share the unraveling of old habits and mindset that holds us back, and the rebirth of new. Today we feature Brian Green, Chief Event Architect and Creative Visionary of By BrianGreen LLC based in Atlanta.

Many of you are running your own business, and that’s something you should be extremely proud of. It takes a lot of guts to step out on your own and take your vision for a company and turn it into your reality. It doesn’t matter whether you’re side hustling for extra spending money or you have dozens of employees - you’ve taken the risk and I applaud you for it.

Megan and Jason Gillikin talk about their wins for 2022, their failures, word-of-the-year, and goals for 2023. Tune in and reflect along. Share your 2022 reflections on social media @weddingsforreal.

Today we're sharing an episode that Megan guested on - Wedding Industry Insider, hosted by Eddie Babbage, CEO of Timeline Genius. Enjoy, and we'll be back with new episodes soon!

As we get further in our careers and lives, we all encounter a space where transformation is necessary to find success and personal fulfillment — however we define that. Sometimes we even find what brought us success previously is now holding us back. In this episode Alysia and Liz talk to Megan Gillikin — successful entrepreneur, mothers, and host of the popular podcast Weddings for Real — on the hustle of entrepreneurship and unraveling yourself to find your purpose and passion in life.

I've heard you loud and clear - you're overwhelmed by all the wedding pro educators out there, and you're not sure who to listen to and what to do. What could be valuable learnings wind up leaving you frustrated and paralyzed. So what can you do about it? Join me today for five tips on how to identify who to listen to and what content you should be consuming to help you take your business to the next level.