If you’ve been in the wedding industry for really any length of time, you’ve probably had a nightmare client or two who sucked the life out of you and left you questioning whether or not you want to be in this crazy industry. I get it, I too have been there and have the t-shirt, the gray hairs, the extra wrinkles and the negative review to show for it. In our industry, we have a ton of pressure to deliver an exceptional experience for each and every client and we sometimes find ourselves working with clients that have unrealistic expectations when it comes to budget, communication, work output, and more.

But if you’re coming across those soul-sucking clients too often, it might be time to ask yourself, “Is it them? Or is it me?” Maybe it’s time to make some changes in your business to avoid those calamities.

Now if it’s truly them, the next questions become, “How do I know when it’s time to fire “THAT” client? And how would I do it?" The Planner's Vault's Gina Johnston and I have done it before - tune in to find out how we tackled this awkward situation.

It's Terrica. It's wedding industry hot takes part 2. No need to say more.

It's Terrica. It's wedding industry hot takes. No need to say more.

Today we bring back Jason Gillikin, my partner of 13 years and fellow entrepreneur. Life gets pretty hectic when you're growing businesses, raising kids, and trying to stay connected to each other. So what are some speed bumps we've faced and lessons learned along the way?

How can we guide our potential clients to take that next step? Maybe they see our Instagram post or TikTok or our website, or maybe even an ad on TheKnot. And when they do, how can we take them from seeing copy we’ve put out there, and then jump to the next level?

Today's guest, Lucy Bedewi, has some copywriting tips for us.

One of the most challenging questions I get asked in my coaching conversations is, “When do I know when it’s time to add to my team?”

If you’re hiring a team member, how do you know what position do you hire for? And is it even possible to hire someone to sell for you?

And even when you have all the information and you’re ready to make a move, how do you find the right person?

It’s not an easy decision to make but let’s help you figure out your next steps in today’s episode with Sales Uprising's Kelly Ann Peck.

If I was on stage at Wedding MBA in front of hundreds of your peers, and I chose your website to display on the big screen, how would you feel? Would you be proud? Would you feel like your website images, design, and copy fits your brand? Or would you feel at least a little dread and shame because you know it’s time for a brand refresh?

Branding isn’t easy, but as you evolve as a business owner, so too does your brand. So today, we’re talking about a four step strategy for having a brand that books.

Today we're celebrating five years of the podcast (!), so it's time for a fun and reflective episode on five truthbombs every business owner needs to hear.