Every wedding planner needs a detailed customer persona to plan their marketing around. Here is what you need to know to build out a really helpful one for yourself!

Busy season as a wedding professional can feel like treading water and trying to stay afloat. In this post, I’m sharing my life raft and a few stress management tips for wedding professionals that helped me survive 13 Octobers as a wedding planner.

Today, I want to address the elephant in the room – the "mental load". That nagging, ever-growing list of tasks in the back of your mind that never seems to shrink, no matter how many items you check off. It can make us feel like we're carrying the weight of the world on our shoulders.

As a wedding professional, you may wonder how artificial intelligence (AI) can be used in your wedding business. I’m sharing 4 ways to use AI as a wedding pro in this blog post!

As an entrepreneur with a mile-long to-do list, chances are you’ve battled distracting thoughts and productivity hurdles. You may have even wondered if it was something more serious than a case of squirrel brain. 

We all know that money plays a major role in our lives as wedding professionals, whether we're budgeting for our business expenses or managing client payments. So, let's take an enlightening journey into understanding our unique money personalities!

There are a few paths your client relationships can follow and several tough problems that can pop up along your road trip to the wedding day. Having planned 400+ weddings myself, I have been through it all. Let’s dive into how to avoid sticky situations altogether.

Today’s couples want transparency, clear communication, and they want you to deliver on your promises. Here are 3 tactical ways you can shift your biz to meet Amazon-addicted couples right now.

The messy middle phase is where the magic happens. It's where you grow, learn, and level up like a boss. By implementing these tips, you'll be well on your way to crafting the wedding biz of your wildest dreams.

Whether you’ve been in the industry for one year or ten, we all know how working in the wedding industry can be extremely busy and stressful…especially during peak season. That's why I’m sharing my best self-care and balance tips that can help you stay centered and healthy, even during the busiest of wedding seasons.

With such a large and growing industry, it can be easy to cast judgments about the wedding industry as a whole. Today I’m sharing five myths about the wedding industry that you need to stop believing to fully set yourself up for success as a wedding professional in 2023.

There’s one time when you’ll never get a second chance: when making a first impression. There just aren’t any do-overs for that initial interaction, so I’m here to share how to stand out with potential clients from the very first interaction.

Are you a wedding planner that has an intern or are you considering bringing on one in the future? You may be racking your brain for ideas to keep them busy throughout their time working with you. Keep reading for six wedding planner intern project ideas.

If you've been in business long enough, you've probably received a negative online review…or several bad reviews. I know I have as a wedding planner. So, how do you respond to a negative review as a wedding pro? Read my top five tips for handling a negative review below!

Learning to combat imposter syndrome and quiet our inner critic is one of the more challenging things we'll have to do as business owners. But I'm here to share my lessons learned to help you get past your limiting beliefs and overcome imposter syndrome starting NOW.

In this blog post, you’ll find 5 offboarding tips for wedding planners. Your wedding planner offboarding process is just as important as your onboarding process. This wedding planner offboarding guide will have you getting referrals time and time again!

A welcome guide is typically a wedding professional’s most underutilized and underestimated document in the entire client experience. Some wedding pros have them and some don’t yet, but I hope you will have one after reading this blog post. Some wedding pros haven’t updated their welcome guide in years, and some have guides that are forty-seven pages and overwhelm their clients. Your welcome guide is the place to set boundaries, ease anxiety, and build trust with new clients. Here are my top five tips for your welcome guides.